In the twentieth century, business leaders believed the secret to corporate growth and longevity was finding a way to differentiate your products from your competitors and exploiting that difference to sustain the advantage. This exploitation is accomplished by rigorously safeguarding proprietary knowledge stocks, maximizing cost efficiencies, and constructing barriers to entry to hold off current and potential competitors. This way of thinking was the unquestioned conventional wisdom for achieving market dominance for decades.
Thinking Differently
Thinking Differently
Thinking Differently
In the twentieth century, business leaders believed the secret to corporate growth and longevity was finding a way to differentiate your products from your competitors and exploiting that difference to sustain the advantage. This exploitation is accomplished by rigorously safeguarding proprietary knowledge stocks, maximizing cost efficiencies, and constructing barriers to entry to hold off current and potential competitors. This way of thinking was the unquestioned conventional wisdom for achieving market dominance for decades.